So there are a lot of us that love blogging so much, we’d do it for free. But fortunately that doesn’t have to be the case! There are so many great ways and reasons for a blogger to use their blog as a business and actually gain a profit in doing so! Maybe you knew that having a 9-5 job was never for you. Maybe you want to stay home with your kids. Maybe you know that a blog would allow you to finally tap into and use your creative abilities. Whatever your reason, earning an income through your blog can allow you to have more freedom to do exactly what you love doing!
Now, there are plenty of other- and yes, better- ways to make money on your blog other than ads. I see using ads on a website as more as an interim way to earn some income while you’re still working on your own products or services to sell. Having ads on your site can help to cover some of the expenses you encounter with your blog and very possibly even put a bit of cash in your pocket!
There are a lot of ad companies and networks out there. Certain ones have contracts and others might have minimum pageview requirements. While you’re still trying to build up your blog’s following, I recommend signing up with Google AdSense. AdSense has no minimum pageview requirement and they don’t make you sign a contract. The ads are extremely easy to integrate with any WordPress site and you can start earning instantly once they’re installed. Once you’ve built up your monthly page views to 10,000 or even 30,000 a month, I’d start looking into more exclusive ad networks that may pay a little more per pageview.
So, from start to finish, here is my step-by-step guide to signing up with Google AdSense and then integrating the ads instantly on your blog! Wouldn’t it be so cool to start making money the same day you launch your blog?! You can!
Remember to let me know your thoughts or questions in the comments below and I’ll do my best to get answers to you!
Hit that big green SIGN UP NOW button in the middle of the screen.
This is where you will either sign in with your current Gmail account or create one. I already have a Gmail account (probably like 10 actually) that I can use, so I’ll just sign in instead of creating a new one.
Now, and type your website URL and select the primary language of your site.
I’ll put in http://www.newkidontheblog.co and English as my content language.
Now the last step is to fill out your information and accept the terms and conditions.
Once you’ve done that, all you need to do is wait for an acceptance email from Google which should come in less than 24 hours. There’s no page view requirements for Google AdSense, so don’t worry about whether or not you’ll be accepted.
Once you’ve been accepted, you can log in to Google AdSense to view your dashboard and create new ads to place on your site! Don’t worry about seeing a lot of zeros at first, those numbers will change soon enough!
To set up a new ad for your website, click on “My ads” on the left hand side.
Here you can see that I’ve already created one ad for my new website. All go ahead and show you how to make a new one. Click on “New ad unit” add the top of the screen.
Here, you want to add a short descriptive name for your ad and then select the size you would like to the add to be. I almost always select the first option because it’s responsive and will change its size based on where it’s placed and if it’s being viewed from a desktop, tablet, or mobile device. I also usually keep the “Text & display ads” options selected so that either type of ad will have the ability to be shown when the other isn’t available.
Now, click on “Text ad style.”
Here, you’ll be able to customize the look of some of your ads. Some templates are already done for you.
I like to create a couple options using my blog color palette. In order to get the exact colors from your blog palette, you will need to use the HTML color codes. If you don’t know what those are, I use this website all the time to get specific color codes. Simply upload your photo and hover over the color you want to select. The website will display the code for you at the bottom of the form. Copy and paste the color code into any of the boxes in the ad style form, and voilà! Your ad will now look great and uniform with the rest of your site.
When that’s done, click “Custom channels.”
Setting this up allows you to track how well each ad placement is doing. If you create more than one ad for your site, this allows you to keep track of where you placed that ad and if it’s doing well or not. Your AdSense dashboard will help you see if, say, your sidebar ads are making 50% of your revenue vs your footer ads that are only making 20%. Not all ad placements will do as well as others simply based on how visible they are, but the information is still helpful to know. In the picture above I made a few examples of custom channels for you. You can use more or less if you like. To select the custom channel (or channels) just click on the one you want and you’ll see it pop up on the right hand side.
And finally, click on “Backup ads.”
This step is optional but can be useful in times when, for whatever reason, an Adsense ad isn’t able to be displayed on your site. You have several options for choosing what you would like to do if that happens.
My favorite thing to do is add an affiliate link under the backup URL option. If you don’t have any of those, either of the other options are fine.
When that’s done, click “Get Code.”
This shows up.
You can use that code and post it anywhere on your site, like within a post, in your sidebar, footer, etc. I like to use the plugin Shortcodes Ultimate or Quick AdSense to easily insert the ad HTML code into my sidebar or footer area or even in a post.
Aaand that’s about it! See how easy it was to start making money on your site?? I hope this tutorial helps and if you have any questions or comments, please leave them below and I’ll do my best to get back with answers!!