How to Grow Your Pinterest Audience using Scheduling and Group Boards

As a blogger or business owner, you clearly understand the importance of getting traffic to your site in order to get your content or products actually seen and sold. Well, that doesn’t just happen as soon as you upload it to the web. Getting viewers and customers to actually see your content takes promotion, a ton a which is going to happen on social media. But no blogger or business owner want to be held back from their business by spending hours upon hours every week posting their content to social media. That is where the word automation comes in.

How Pinterest Scheduling Grew my Audience by 1,918.11% in 3 Months

Not too long ago I came across something that I NEED to share with the rest of the blogging and business world; and that, my dears, is Viraltag.

What is Viraltag and Why use it?

I think most people who use Pinterest for business know what Buffer is, or maybe use a tool like it. Long story short, Viraltag is a social media scheduler. Why use one of those you ask? Because bloggers and business owners need to get their content out there or else no one will know it exists! And that’s not helping anybody. And you can’t post just once. Oh no, bloggers and biz owners know that their needs to be repetition and consistency in the social world. But this can take a ton of time. Say I have 100 blog posts that I would like to promote on 5 different Pinterest boards or group boards. I would either have to pin each blog post 5 times each, OR I can simply schedule all of them to the group boards using a bulk scheduling option. 5 minutes and done. Now I’m set for the rest of the week and I don’t need to worry about pinning or scheduling other content till next week.

How is Viraltag different from the rest of Pinterest schedulers?

Now, some of you have probably heard of Pinterest scheduling apps like Buffer or Tailwind and I’ll tell you that I’ve tried them both. After testing them each out for a few weeks I kept hoping for something better. I finally came across Viraltag after a desperate Google search and decided to give it a whirl.

It was exactly how I wanted a Pinterest scheduler to work.

Instead of only being able to schedule images (like on Buffer) I was actually able to re-pin pins that already existed on my Pinterest boards. That was awesome. THEN I was able to schedule the bulk of those pins to large group boards I had joined, easily getting my content to a large audience. Creating a posting schedule is super easy and quick on their scheduling page (unlike Tailwind which always ran super slow for me and to this day I couldn’t figure out how to delete scheduled pins if I changed my mind). PLUS, I can choose to include the times that Viraltag recommends for me based on my Pinterest Analytics.

How I get my content to 4 mil. Pinterest users every month

Now I’m going to get into the gritty details of how and where I pin and expose my content to an audience of nearly 4,000,000 Pinterest users a month.

Join. Group. Boards.

PinGroupie is how I have found most of the group boards I am a part of. I LOVE LOVE LOVE this site because it allows you to search for boards based on category, keywords, and order by followers, collaborators, or pins. It is the ultimate Pinterest directory. Most group boards give instructions on how to request to join. Sometimes it’s an email, sometimes a comment. If there are no instructions for how to request to join, simply follow the board creator and send them a short and polite message including your Pinterest email.

Create your own group boards within your niche

Creating group boards within your niche is an AWESOME way to not only build community around your website but also gain new followers on Pinterest who are already interested in your niche. It’s also a GREAT way to find other bloggers whose content you LOVE and can connect with in order to collaborate! If you choose to create your own group board, remember to leave rules (i.e. “Please only pin pins that have to do with _____,” or “Please only pin (##) pins per day.” Also, leave a way for board members to get in touch with you!

Get organized

I use Trello (a free online and mobile list-maker) to organize which boards I can bulk schedule on Viraltag, which boards I will manually pin to less often, and which ones I can only occasionally pin to in order to stay within the rules of the board and not clog up the board with just my own content ( board creators don’t like that). If you join several group boards, it’s good to keep a list of the boards you’ve joined and what pins are appropriate to pin to them.

Schedule pins using Viraltag

After you get organized and figure out what boards you’ll be able to pin to in bulk, you’re ready to start scheduling! Here are some screenshots of my process…

PRO TIP: Keep a secret board with one pin from each of your blog posts (or a pin of each Pinterest image for your post. I often like to have multiple Pinterest images for a single post).

I open the board and there are there all pins of all my content, ready for me to schedule.

From here, I click my installed Viraltag Chrome extension (next to the Pinterest “Pin It” button) just as if I were on a web page and I wanted to pin an image I liked. You’ll then see all your pins pop up on a selection page (just like if you were pinning an image from a page), and you can select which pins you’d like to schedule, or just hit “Select All.” It’ll look like this:

*hint* not all your pins from the board may show up on the selection page and that’s just because they hadn’t loaded on the page when you hit the Viraltag extension. Go back and scroll through the board and make sure every pin is loaded and then hit the extension again. You should now be able to see all your pins.

Then hit “Schedule” at the bottom.

You’ll be brought to the scheduling page which looks like this:

Now you have 2 options: schedule each pin to different boards individually (which you may want to use for smaller boards that don’t allow pinning as often or for boards of different niches), or select boards under “Bulk Options” which allows you to pin all your selected pins to the same board(s) of your choosing at once. I use this a lot. The awesome thing about Viraltag is that it syncs with your Pinterest boards automatically (they’ll all be listed in a drop-down menu), so if you join a new group board, you’re ready to schedule pins to it right away.

Now Viraltag will already have scheduled posting time slots to pin to Pinterest for you based on your analytics, but you’ll probably want to add more posting times, based on how many pins you’d like to schedule in a day. I added quite a few more. Here’s a snapshot of what my cue looks like:

See the “Get Recommended Times” option? You can click this to see and add the times when Viraltag says it would be best to publish. I do this from time to time.

From here you’re all set to relax while Viraltag does your pinning work for you!

Viraltag isn’t just for Pinterest

As you can see from the picture above, Viraltag doesn’t just schedule Pinterest pins, but all other major social media platforms as well! The process works essentially the same for any other platform. Simply hit the schedule button and select the image you’d like to schedule, pick your social platform of choice, write a description, and either add it to your queue, post it immediately, or schedule it for a specific time.

If you’d like to see how your pins and other posts are doing, you can click on reports and see images like this:

You can see that early mornings (and Wednesdays apparently) are not busy times, but the evenings and weekend kick up the engagement a bit.

Hold up, there’s more…

Viraltag is a fairly new company, and what do new companies care about? Customer service! Viraltag has been THE BEST at communicating with me if I have questions because they want bloggers, like me, to LOVE their service. After my free trial was up, I was able to request another week of free, unlimited use just to have more time to make up my mind.

Not only that, but if you’re a blogger and you sign up to use Viraltag, you have the option of getting 60% off your yearly subscription just for doing what we do best, writing about why we love Viraltag! Plus, with the 60% off, I can also get affiliate commission through anyone who subscribes to Viraltag using this link here: Subscribe to Viraltag!  Seemed like easy money to me.

Let me know what you think of Viraltag and leave your thoughts and comments below!


Also read this great post on creating viral content!