Pinterest is essential when it comes to blogging and even owning your own online business. But you might think that as long as you’re actually on Pinterest, you’re doing well. Well, that may or may not be the case. The Pinterest images you create and use to showcase your website can make all the difference when getting potential readers to click-through to your site. Here are my tips for creating great-looking Pinterest images that drive traffic and get repins.
Make your image vertical
Pinterest images with an aspect ratio of around 2:3 get repinned 60% more often than images that are extremely tall or horizontal. And to be honest, these days pretty much all images on Pinterest are vertical. If you pin an image that is horizontal, you’re going to make yourself look like you don’t really know what you’re doing on Pinterest. I recommend creating both a horizontal and a vertical image for each blog post. That way you can share your images both on platforms like Pinterest, Facebook, and Twitter without any part of the image getting cut off. Canva is actually great for helping one create images that fit the specific dimensions that are perfect for each platform.
Include a captivating title
Another huge no-no I see inexperienced Pinterest users doing is simply pinning an image that only has the title in the description below, or worse- with no title or description at all. The horror! This is an example I took from a group board of mine for my other blog. Tell me, what is the likelihood you would click on the images I pointed out rather than one of the other ones?
Be specific in your title
There are so many pretty Pinterest images out there that look amazing but their one flaw is that their title is way too broad and not specific as to what the blog post topic is actually about or how it can help the reader. Images that have titles like, “When you're having a bad day…” instead of “5 things to do when you're having a bad day to make it better” don’t get nearly as many click throughs! See, what these images are doing are simply stating a problem- not how the problem can be fixed. And when potential readers search Pinterest, most of them are looking for answers to problems. Not problems themselves. So, when titling your Pinterest image it's extremely important to address the solution that a potential reader might be looking for.
Also, DO use subtitles to help clarify if needed. Here’s an example of one of my own pins:
While my title is descriptive enough in itself, it helps the reader understand even more what they’re going to get if they click through. This also will help with SEO (search engine optimization). By adding a subtitle, I get the chance to incorporate keywords that may have been hard to fit into my title.
Use keywords in your image title and description to make your photo easily searchable
It’s really important to this in the image file name so that if someone pins the image straight off your web page, the image already has a good, SEO optimized description attached. On Wordpress, you can simply add your description in the “Alt Text” box. On Squarespace, just add your description under “Options” and then “Description” for each blog post!
Include your logo or site URL
I think this is a little bit of a no-brainer but because of that fact, many people forget to actually include their logo in their image. One reason to do this is simply to build brand recognition. Another is so that others don’t steal your images (unlikely, but possible). And another reason is that putting your logo on an image is a little bit like leaving your business card with someone after a short conversation. If someone pins that image and returns to it later, they can see your logo and remember that you were the guy that helped them.
Make a note or include small photo of your freebie attached to that blog post
Here’s another example of one of my own pins where I do this:
While it’s great to say that you have a freebie on your Pinterest image, it’s even better if you’re able to include a little photo of the freebie you’re offering. This stands out in a Pinterest image and waves to a reader and says, “Hey look what you can get over here!”
However, adding an extra image might not always be possible based on the text and the size of the image. If that’s the case, simply stating that your blog post includes a freebie is totally fine.
Use a photo that is attractive
I think this should go without saying but nevertheless, I think it needs to be said. I used to use only my own photos for blog post images and thought that using stock photos was a cop-out and unoriginal. That is, until I realized that everyone’s images looked better than mine. So, I started to recreate my images using quality stock photos and I started to get wayyy more click-throughs thanks to simply upping the attractiveness of my images. If you’re worried about stock photos costing a pretty penny, don’t be. I get most all my images from either Unsplash (free) or Canva (free or $1.00) so getting great-looking images is totally within anyone’s reach.
Use a photo that is cohesive with your website branding
As you’re browsing through the stock photo websites I mentioned above, you’re going to find a lot of attractive images. But not all are going to fit well with your website’s branding. Be sure to find a photo that is cohesive with your brand and also makes sense with your blog post topic- without being overly cliche or cheesy of course.
Also- sometimes there’s no need for a photo at all. Sometimes a simple solid background and text with your brand's colors is all you need to create a great looking Pinterest image!
Use warm colors
Stats show that warm colored Pinterest images get twice as many repins as those that don’t. Now certainly not ever image you create should be pink or red. But if you can create an image that includes a warm color, great!
Use 50% or less color saturation
Just another stat I found. I found this infographic to be really informative!
And here’s a couple of things you should generally stay away from when creating a great Pinterest image:
Let the title be too long
Let your image be too long so that it needs to be extended by viewers in order to view the whole thing
Use a photo that distracts from your text
Clutter up your Pinterest image with too much text or extras