How to create a media kit [video tutorial + free template]

Hey guys. Let’s talk media kits and brands.

What is a media kit?

A media kit is baaasically your bloggin’ resume. It’s what you’re going to hand out to the person you want to hire you. That being said, you’re going to want to talk yourself up a bit. Even if you’re a new blogger, don’t be ashamed of the number of followers or pageviews you have. It’s extremely important to know what you are good at and and to know how exactly you can help the brand you’re reaching out to.

What do you include on your media kit?

  • Your face (aka a headshot)

  • Your name

  • Your blog’s name

  • Your logo

  • Your actual URL

  • A blerb about you

  • A blerb about you blog (your blog’s purpose)

  • Google Analytics stats (pageviews and/or unique visitors)

  • Your audience demographics

  • Your services (what you’re available to work for)

By the way, if you’d like the printable Media Kit Checklist, juuuust click here to get it in the resource library!

What NOT to include on your media kit:

Your prices.

Why is that? Because of the possibility that the brand would actually like to pay you more than you you were going to ask for! Not sure how much to charge for a sponsored post? I like to reference Social Blue Book to get an idea. The only thing I don’t like about Social Blue Book is that they don’t take your Pinterest into account, which is actually kind of a big deal for a lot of bloggers. What’s why I just like to use it as a *reference.*

I’m going to go into a lot more detail on how to actually reach out to a brand in another post. In that post I’ll give a few different ways you can discuss pricing with a brand.

But in the meantime, if you’d like to learn how I made a media kit that looks like this, just take a peek at this video tutorial where I show you step by step exactly how I make my own beautiful media kit.

But if you’re more of a “I don’t care, just give me one that I can tweak and make my own” type person, I got a little freebie for ya here too! Just click the button below to get access to my resource library where you can download the Media Kit Checklist and my Media Kit Template that looks a lot like this. Ok, exactly like this.